Here is the site plane for a location that was a loft but had to play as a night club. This is how I lit it. We hung over 50 units. I had 4 different chases set up to simulate night club.

"For me, the best commercials tell a story. They have a beginning, middle and end. The product is the star and you only have 30-seconds to tell the story and make that star shine. It is a true model of efficiency."

Photo taken from my Iphone just before we were about film. Jazz singer style.

I shot this spot this summer in Des Moines. It was a 3 camera shoot. We hung over 60 lights, 40 of which were with soft boxes that my crew had to make from screen framing material and foam core. The Gaffer Paul Hicky and my Key Grip Curtis Nix were some of the best Department heads I have ever worked with. Thanks again boys...